Customer Development for Entrepreneurs: How to Test Startup Ideas and Build Products People Love (Lean Startup Tactics Book 1) by Mike Fishbein

Author:Mike Fishbein [Fishbein, Mike]
Language: eng
Format: epub
Published: 2013-10-30T18:30:00+00:00

Once you feel you have sufficient product validation, you may want to try pre-selling your product. If you don’t plan to monetize through your users, you may ask for some other form of “currency.” Examples of other forms of currency include email address or referrals to other potential customers.

You could also drive traffic to a landing page and test whether people will click, enter their email address, and/or pay for a proposed product. You can usually get fast and qualified traffic through paid advertising. For example, Facebook ads. To learn more about how we used an email campaign to validate a product check out the Backerbase case study at the end of the book.

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